Somerville World Cup Viewing Party

The Somerville Chamber of Commerce, in collaboration with local business districts, community partners, and municipal stakeholders, is pleased to present a series of free, family-friendly soccer public viewing parties across Somerville, Massachusetts.

 

These events will bring together residents, businesses, and visitors to celebrate soccer through inclusive, community-centered programming that supports local economic activity and reflects Somerville’s diverse global communities.
 

Event Overview

The Somerville Soccer Viewing Party Series will consist of outdoor public viewing events. Each event will feature:

 
  • Large-scale outdoor LED screens for live match viewing

  • Multilingual broadcast access, including:

    • ​​Portuguese-language radio broadcast (Nossa radio is a Somerville company)

    • English-language televised broadcast for English-speaking matches

    • Spanish-language televised broadcast for Spanish-speaking matches

  • Local food vendors and restaurants

  • Family-friendly activities and cultural programming

  • Live music and/or DJs featuring local artists


The series is designed to be accessible, welcoming, and culturally responsive, with intentional alignment to the communities represented across Somerville.
 

Programming & Community Partnerships
 

Davis Square Activation – Diaspora Match Spotlight (July 9, 2026)

Location: Davis Square Plaza

Partners:

The Somerville Foundation, Davis Square Main Streets

 

The Davis Square event will be designed as a “Diaspora Match Spotlight,” intentionally aligned with Somerville’s diverse cultural communities. The language of the game will be pending the participants. If the teams are Spanish-speaking, we will utilize the Spanish-language broadcast. If not, we will do the English broadcast.

 

Programming will center on:

  • A match featuring a nationally or culturally significant team for Somerville residents (e.g., Brazil, Portugal, El Salvador, or other represented communities)

  • Partnerships with culturally aligned organizations and businesses

Complementary programming such as music, food, and community storytelling

​OTHER EVENTS

 

East Somerville (July 7)

Location: Capuano School

Partners:
East Somerville Main Streets, Nossa Radio, Somerville Youth Soccer, Somerville United, EventThem

 

This event is designed to engage East Somerville’s Brazilian, Haitian, and broader international communities, with culturally aligned programming, music, and local food vendors. Capacity under 1,000. These games will be shown in English. 

 

Union Square Finals Event (July 19, 2026)

Location: Union Square Plaza

Partners:
Union Square Main Streets, Bow Market, The Independent, Somerville Youth Soccer, Somerville United, EventThem.

 

This marquee event will serve as the City’s primary World Cup celebration, with expanded programming and coordinated business district activation. Capacity under 1,000. The language of the game will be pending the participants. If the teams are Spanish-speaking, we will utilize the Spanish-language broadcast. If not, we will do the English broadcast.

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Date and Time

Thursday Jul 9, 2026
3:00 PM - 7:00 PM EDT

July 9, 2026
3PM to 7PM

Location

Viewing Party Locations

See diagrams below, pending local approvals for final status

  • Capuano School, Glen Field, 150 Glen Street
  • Union Square Plaza, 75 Union Square, Somerville, MA 02143
  • Davis Square Plaza2, 48 Elm Street, Somerville, MA 02144

 

Fees/Admission

Free, but tickets are required for crowd control. Get yours here!

Contact Information

Jen Lawrence
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